Surtex Show 2005

Off to the Big City
When we woke up bright and early on the morning of May 14th, we knew that this was the day... the day that we'd show the stationery world just what Karen Rossi Studios is really made of. After months of preparation, we were finally ready to head off to New York City. With a van full of newly created artwork, freshly printed panels for the booth, and presentation binders galore, we were ready to take the city by storm.

Grand Unveiling
During the two weeks leading up the show, experimenting with new styles and mediums seemed to become the theme of Rossi Studios. As ideas kept flowing into Karen's mind, we found ourselves with more brainstorms than we even knew what to do with. Fortunately, many of them took shape into some amazing new artwork. Feeling inspired by the fresh, new concepts, we tried everything from collage to faux fresco to the more graphic, Photoshop-based approach.

Making Connections
Once at the show, we knew that meeting with existing licenses and connecting with potential, new companies would be our biggest focus. It always proves to be the most exciting part of the trade shows, as we discuss new ideas, plan strategies, and explore which new connections would make the most suitable partners. Many of the visitors who stopped by the booth were treated to an unveiling of Karen's new fabric designs from Benartex. The fabrics, which will be released in the fall, focus on one of Karen's most popular themes: bistro. In this line, chefs fly across checkered panels, while vegetables and corks are tossed in a whimsical, Rossi-esque style. It was inspiring to brainstorm and imagine the wide range of coordinating products that could be created to match this top-notch fabric.

Zelda Takes the Stage
When working the trade shows, it's impossible to predict what will happen next. The slow moments will always linger from time to time, while the sudden rushes of people or the unexpected excitement lays in wait just around the corner. Mid-Monday brought a touch of surprise to the floor of the Surtex Show as an extravagant blonde sauntered up to the Rossi booth, smile flashing and boa swaying behind her. Of course, we knew she was on her way, and therefore, shouldn't have been so astonished by her presence. But Rossi Studios' very own Caroline Bass surprised even us. With a curly blonde wig disguising her straight, brown hair, and with contacts rather than her usual glasses, Caroline was almost unrecognizable to us. She had successfully transformed herself into Karen's most beloved character, Zelda the Jungle Shopper. We weren't the only ones that were in awe of her rather extreme makeover. She drew the attention of all, and just like Karen's whimsical artwork, her presence brought smiles to faces of everyone who passed by.

Over in a Flash
Before we knew it, the whirlwind of three solid trade show days was behind us. We had reconnected with old friends, enjoyed the artwork of fellow colleagues, and reveled in the excitement of New York City. Still, it was home that seemed to be calling out to us. We dismantled the booth in record time and soon found ourselves back on the road once again. This time, however, Connecticut was our destination. It was there that homes, pets, and families were awaiting us, making it a very welcome sight indeed.